Here is an hilarious video of Scottish comedian Danny Bhoy making fun of the snobs going on wine tours. He sees it exactly right. There are so many of those visiting the wineries around here.
I am more the crushed grapes kinda guy, but it has be really good crushed grapes, though. I could not care less for all the supposed aromas that can be artificially added during the winemaking process anyway. For me wine is about a sensual experience, not about an organoleptic analysis.